DG Journal

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August 08, 2017

REPORT (Part 2). B2B Marketing Principle I: Invest in Web Design

From Forbes, to Inc. and Business Insider, many web pundits say that it takes seven seconds for a person to make a first impression.

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July 07, 2017

REPORT (Part 1): How B2B Marketing Best Practices Can Improve Capital Raising in 2017

After capturing a record-high $2.49 trillion of assets under management (AUM) in June 2016, the private equity industry finished the year on a strong note, with 830 funds raising $347 billion, according to industry research firm Preqin.

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March 05, 2017

Part III – What Qualifies Us To Do This?

We’re Fluent in the Languages of Investment Management and Creativity.

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March 02, 2017

Part II – What Do We Care About / Why Do We Do This?

We believe in the innate power of stories, and that this way to connect with people has been underemployed in the investment management industry during its history.

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February 27, 2017

Part I – DG Journal Introductory Note

Welcome to DG Journal, Darien Group’s online publication covering topics related to investment management branding and communications.

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