Client Benefits

At Darien Group, we’ve crafted our practice to be both highly effective and highly efficient for clients in private equity and real estate, resulting in the following benefits:

DEVELOP TRUE BRAND CONSISTENCY ACROSS ALL TOUCHPOINTS

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Darien Group’s suite of services allows clients to ensure that their investors’ experience is seamless and agreeable from point of first contact to signing commitment letters.

Brand voice should be consistent and thoughtful every time an interested party comes into contact with you. We’ve honed our practice to address precisely this need.

EXPLOIT OUR KNOWLEDGE OF INDUSTRY COMMUNICATIONS BEST PRACTICES

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We understand the different media through which our clients communicate with investors, and we stay on top of the latest industry news to make sure we’re up to speed on trends and dynamics.

Our leadership regularly attends private equity and real estate sector events, and we hold a network of advisors in senior positions at sponsor firms and institutional investors.

DEFINE YOUR VALUE PROPOSITION IN CONTEXT OF COMPETITIVE OPTIONS

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Many investment management firms use the same language to describe their strengths, resulting in a sea of similar-sounding competitors with limited differentiation in message.

Our deep understanding of the private equity and real estate investment landscapes allow us to help clients draw out the subtleties of their investment models and strategies in copy that sets them apart from the pack.

ENJOY STRATEGIC INPUT PLUS DESIGN AND PRODUCTION

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Darien Group isn’t just a design firm, nor is it only a communications consultant. We combine strategy with practical production of digital and printed deliverables, so that our output adds value in two directions.

We believe the best work results when these abilities are merged and allowed to influence one another.

EMBRACE TRUE PARTNERSHIP FROM OUR TEAM TO YOURS

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Darien Group’s unique background and subject matter expertise means that we can act as a hybrid external/internal resource for busy Investor Relations teams whose bandwidth is strained with capital raise preparations.

For clients without dedicated IR professionals, we similarly alleviate workload on Founders, CEOs, and Managing Partners to help them continue all the vital tasks on their plates.

We use Darien for all our physical and digital support and promotional materials. We initially engaged them to improve and upgrade our visual presentation materials. We’ve been so pleased that we’ve engaged them to create our newsletters, slide decks, flyers and upgrade our company websites. Darien Group is an important component to our success.
Mark Hanf

Founder & President | Pacific Private Money, Inc.

Latest Blog Posts

October 22, 2018

Bringing the Experience Economy to Low-Engagement Industries

The individual consumer has grown accustomed to a service-based economy. From dentistry practices to car dealerships, traditionally low-engagement businesses are investing more and more in their customer service in order to differentiate themselves from their competitors.

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August 14, 2018

ESG REPORT | Part III: ESG Considerations in Real Estate

In the movement toward responsible investing, real estate investors and asset managers have mostly welcomed environmental, social, and governance considerations into their strategies.

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August 01, 2018

Putting Responsible Practices Into Play

Environmental, Social, Governance — or ESG — is an increasingly common metric for assessing a company’s ethics.

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