October 22, 2018
The individual consumer has grown accustomed to a service-based economy. From dentistry practices to car dealerships, traditionally low-engagement businesses are investing more and more in their customer service in order to differentiate themselves from their competitors.
August 14, 2018
In the movement toward responsible investing, real estate investors and asset managers have mostly welcomed environmental, social, and governance considerations into their strategies.
August 01, 2018
Environmental, Social, Governance — or ESG — is an increasingly common metric for assessing a company’s ethics.
June 03, 2018
ESG is a highly buzzed-about topic within private equity these days, though not all firms thoroughly dissect the concept and identify factors they can target to minimize risk while maximizing profitability.
May 01, 2018
From Volkswagen to Coca-Cola, that branding and design influence individual consumer decisions is widely-accepted, a matter settled in the 20th century.
April 19, 2018
The movement toward “responsible investing” has gained considerable traction among private equity firms over the past two decades.
February 12, 2018
Darien Group has agreed to be an official sponsor of Fairway America’s SBRE Investment Summit 2018 in Palm Beach, FL.
January 24, 2018
Have you ever wondered how you can maximize your impact on investors? Or how you can tangibly improve your fundraise materials?
December 25, 2017
Dear Friends, thank you all for a wonderful 2017. We at Darien Group wish you and your loved ones the happiest of holidays and a prosperous New Year.
December 19, 2017
Charlie Ittner, Managing Partner of Darien Group, was recently featured on Fairway America’s SBRE Capital Matters hosted by Matt Burk.
November 17, 2017
Our final B2B marketing principal extends beyond the digital realm.
October 16, 2017
Perhaps the biggest disruption reshaping the PE industry, the rise of financial services content marketing means that GPs should start thinking like publishers.
September 28, 2017
BackBay Communications’ 2015 “Private Equity Brand Equity” survey found that PE social media activity nearly doubled from less than 7 percent in 2011 to 12 percent in the next four years.
August 08, 2017
From Forbes, to Inc. and Business Insider, many web pundits say that it takes seven seconds for a person to make a first impression.
July 18, 2017
After capturing a record-high $2.49 trillion of assets under management (AUM) in June 2016, the private equity industry finished the year on a strong note, with 830 funds raising $347 billion.
June 24, 2017
It is difficult to find resources that can write investor-facing materials effectively and deliver exciting creative work.
May 16, 2017
We believe in the innate power of stories, and that this way to connect with people has been underemployed in the investment management industry during its history.
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