DG Journal

October 22, 2018

Bringing the Experience Economy to Low-Engagement Industries

The individual consumer has grown accustomed to a service-based economy. From dentistry practices to car dealerships, traditionally low-engagement businesses are investing more and more in their customer service in order to differentiate themselves from their competitors.

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August 14, 2018

ESG REPORT | Part III: ESG Considerations in Real Estate

In the movement toward responsible investing, real estate investors and asset managers have mostly welcomed environmental, social, and governance considerations into their strategies.

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August 01, 2018

Putting Responsible Practices Into Play

Environmental, Social, Governance — or ESG — is an increasingly common metric for assessing a company’s ethics.

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June 03, 2018

ESG REPORT | Part II: Which ESG Factors Maximize Profitability, Minimize Risk?

ESG is a highly buzzed-about topic within private equity these days, though not all firms thoroughly dissect the concept and identify factors they can target to minimize risk while maximizing profitability.

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May 01, 2018

What Brand and Design Can Do for Investment Managers

From Volkswagen to Coca-Cola, that branding and design influence individual consumer decisions is widely-accepted, a matter settled in the 20th century.

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April 19, 2018

ESG REPORT | Part I: Incentive Never Higher For ESG In Private Equity

The movement toward “responsible investing” has gained considerable traction among private equity firms over the past two decades.

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February 12, 2018

Darien Group Sponsors Fairway America’s SBRE Investment Summit 2018

Darien Group has agreed to be an official sponsor of Fairway America’s SBRE Investment Summit 2018 in Palm Beach, FL.

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January 24, 2018

Charlie Ittner Webinar in Partnership with Fairway America

Have you ever wondered how you can maximize your impact on investors? Or how you can tangibly improve your fundraise materials?

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December 25, 2017

Happy Holidays from the Darien Group Team

Dear Friends, thank you all for a wonderful 2017. We at Darien Group wish you and your loved ones the happiest of holidays and a prosperous New Year.

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December 19, 2017

Charlie Ittner Interview on SBRE Capital Matters Podcast

Charlie Ittner, Managing Partner of Darien Group, was recently featured on Fairway America’s SBRE Capital Matters hosted by Matt Burk.

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November 17, 2017

B2B REPORT | Principle #4: Multi-Channel Integration

Our final B2B marketing principal extends beyond the digital realm.

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October 16, 2017

B2B REPORT | Principle #3: Lead with Content

Perhaps the biggest disruption reshaping the PE industry, the rise of financial services content marketing means that GPs should start thinking like publishers.

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September 28, 2017

B2B REPORT | Principle #2: Embrace Consumer and Industry-Specific Social Platforms

BackBay Communications’ 2015 “Private Equity Brand Equity” survey found that PE social media activity nearly doubled from less than 7 percent in 2011 to 12 percent in the next four years.

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August 08, 2017

B2B REPORT | Principle #1: Invest in Web Design

From Forbes, to Inc. and Business Insider, many web pundits say that it takes seven seconds for a person to make a first impression.

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July 18, 2017

B2B REPORT | How B2B Marketing Best Practices Can Improve Capital Raising in 2017

After capturing a record-high $2.49 trillion of assets under management (AUM) in June 2016, the private equity industry finished the year on a strong note, with 830 funds raising $347 billion.

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June 24, 2017

What Qualifies Us To Do This?

It is difficult to find resources that can write investor-facing materials effectively and deliver exciting creative work.

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May 16, 2017

What Do We Care About / Why Do We Do This?

We believe in the innate power of stories, and that this way to connect with people has been underemployed in the investment management industry during its history.

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April 07, 2017

DG Journal Introductory Note

Welcome to DG Journal, Darien Group’s online publication covering topics related to investment management branding and communications.

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