Regardless of industrial sector, every company needs some table-stakes branded materials: business cards, letterhead, evergreen brochures, corporate fact sheets and other touchpoints. But a company that invests in infrastructure has the additional challenge of producing sustainability reports.
Few industries have more potential environmental impact than infrastructure. Then again, no industry is doing more to reduce that impact or conserve natural resources. The trick is explaining that to the public and to investors.
Vague notions no longer suffice. Stakeholders – whether in the local community or the investor community – want to know the specifics of what a firm is doing in terms of material use or reuse, energy efficiency, promoting biodiversity, reducing water withdrawal and controlling emissions and waste.
Investors are at least as concerned with these matters as the public at large. Part of that is because more and more fund charters are specifying that a percentage of their portfolio must be set aside to invest in projects that target a particular sustainability goal – or that 0% can be invested in projects that disregard it.
And environmental protection is only one dimension of sustainability. An infrastructure firm that is committed to improving product responsibility, human rights and labor relations – or having a positive impact on the economy and society at large – has a story that needs to be told. Darien Group can find the words and images to best express it.