Investor presentations were once direct duplicates of PPM copy, reconstituted as bullet points on bland Powerpoint templates. Today, the exciting possibilities in pitchbook development and production are significant and varied.
Visual branding, design, layout, and exhibit formatting can make an investor presentation digestible and even enjoyable to page through. It is relatively straightforward to ensure your audience is not distracted from your message by an unattractive or clunky document.
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Similarly, there are best practices regarding how to visually realize information and reduce word count throughout a presentation document so that it does not compete with your verbal message during a pitch meeting.
Finally, crisp copywriting on both body copy and headlines can increase the catchiness of your message and help LPs remember your main selling points in the weeks and months following a fund pitch meeting.