A new generation of inheritors and makers has its own way of absorbing information. While investors in the 20th century might have taken comfort in the diligence displayed by long, agate-type documents, their descendants favor succinct, digestible infographics which link back to the details. If a message can’t be rendered on Instagram, it’s discoverability might be quite limited.
A clean landing page, accompanied by interior pages that express moods visually and textual content concisely, can keep the bounce rate down. When every page has a brief, targeted message — “Team”, “Resources”, “Mission” – potential clients are more likely to take the next step and schedule a meeting.
Darien Group can develop a well-designed, well-structured, well-written website so wealth managers can focus on preserving and enhancing the value of their clients’ portfolios.