We believe a strong visual brand can be much more than a new logo. A well-developed brand identity will provide insights into a firm and its culture, increasing the likelihood of positive first impressions from its audiences.
Whether our clients are raising capital for a first fund or embarking on a visual rebrand, Darien Group seeks to capture clientele’s overall objectives for their company as well as the personality of the team as a whole. This understanding optimizes the path forward to developing a corporate brand that is cohesive and representative of the firm.
We begin the brand discovery process by creating visual worlds through mood board development, which helps our clients speak design in an easy, high-level way and establishes strong foundations for each component of the visual brand:
– Logotype: the most prominent symbol of the firm
– Color Palette: a harmonious combination of key colors associated with the visual brand
– Typography: a complementary set of fonts consistently used throughout brand materials
– Imagery: visual representations of the brand that accurately portray the firm, its team and culture, and its portfolio companies or properties
The end result is a holistic package delivered to our clients that includes final logotype files, a color palette and typography guide, and a series of mockups that preview visual brand rollout in upcoming corporate marketing materials, such as a website, corporate brochure, or investor presentation.