Our Services

Fund Marketing Documents

Finally, a new class of fund marketing materials that the private equity and real estate industries need and deserve.

Fund marketing materials have always been at the core of Darien Group’s service offering.  We optimize the suite of essential marketing materials used by investment managers in private equity and real estate to raise capital.

Professional design and production, exciting and industry-appropriate visual branding, sharp copywriting by industry experts, and modern communications tactics can all serve to elevate clients’ presence and to deliver compelling messages and narratives that appeal to current and prospective investors.

Through our comprehensive service offering, Darien Group often acts as an extension of a busy Investor Relations team, allowing them to focus on LP relationships and the heavy logistics of capital raising.

Our capabilities span the complete spectrum of fundraising collateral:

–   INVESTOR PRESENTATIONS & PITCHBOOKS

–   PRIVATE PLACEMENT MEMORANDUMS & OFFERING MEMORANDUMS

–   TEASER BROCHURES, FACT SHEETS, & TEAR SHEETS 

INVESTOR PRESENTATIONS & PITCHBOOKS

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As a document that structures hundreds of investor meetings,  the pitchbook is a critical marketing tool for capital raisers that creates many lasting impressions.

We produce institutional-caliber marketing presentations that strategically position client firms and their funds as differentiated and attractive options for LPs.  Our pitchbooks incorporate attractive designs,  tightly structured layouts,  elegantly formatted exhibits,  and effective messaging to engage audiences.

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We take the time to understand the specific needs and circumstances for each client to produce a polished investor presentation that delivers results.  We consider the voice and tone of those executives at a firm who pitch most frequently,  presentation style preferences,  a firm’s internal editing and printing needs,  and whether the document will often be sent ahead or left behind.

We’ve created and produced over 50 presentations since 2015,  during which we’ve collected a set of best practices and strategies that we are memorializing in an upcoming blog series,  Best Pitchbook Practices.

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PRIVATE PLACEMENT MEMORANDUMS AND OFFERING MEMORANDUMS

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Private Placement Memorandums (PPMs) and Offering Memorandum (OMs) range from basic legal documents to attractive marketing pieces that are integrated into the overall marketing program.

Private equity and real estate firms continue to evolve these documents as extensions of their marketing efforts,  taking care in extending the corporate visual brand and messaging to every investor-facing detail.

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Darien Group can contribute to the development of PPMs and OMs in multiple capacities:

1. CONTENT ADVISORY

We provide advisory services for clients seeking an external viewpoint on structure and narrative.  Our extensive experience in reviewing and creating offering documents for a diverse range of strategies and sectors provides us with a unique perspective on best-in-class content sequencing,  tone,  and exposition.

2. FORMATTING AND VISUAL BRAND

A professionally designed and well-structured PPM conveys credibility and creates a prominence for a firm.  We create a refined and polished document that appeals to potential investors and stand out to prospective investors in a crowded fundraising environment.

3. CONTENT DEVELOPMENT AND COPYWRITING

Our specially qualified copywriting team brings extensive industry expertise across private equity and real estate.  In addition to hands-on investor relations and capital raising experience,  we’ve prepared content for all sections of PPMs and OMs,  excluding specific segments that require legal counsel preparation.

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TEASER BROCHURES, FACT SHEETS, & TEAR SHEETS

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Teaser brochures,  tear sheets,  and fact sheets can be an effective tool to use early in the sales funnel process to heighten interest toward a pitch meeting.

Rather than requiring a fund pitchbook to serve double duty as both a lead-in marketing piece and an in-person presentation aid,  an abbreviated “teaser” marketing piece that encapsulates an overview of the firm and fund strategy,  while reserving in-depth details for an actual pitch meeting,  can be sent to prospective investors in advance to generate enthusiasm.

We develop clean,  clear,  and succinct documents that provoke the reader to take the next step toward material engagement.

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