Jessica Haidet

Born and raised in Atlanta, GA, Jessica moved to Los Angeles, CA in 2017 to begin her studies and collegiate soccer career at the University of Southern California. At USC, she built the foundation for her career in brand strategy, copywriting, and content marketing, graduating from the Annenberg School for Communication and Journalism as well as earning a minor in Environmental Studies. Prior to joining Darien Group, Jessica worked at a female-owned and -operated fashion start-up in Los Angeles, learning the entrepreneurial ropes and wearing many hats. 

Jessica joined Darien Group as an Account Manager in March 2022, eager for the opportunity to maintain and build client relationships while growing the presence of the DG brand in the private equity and real estate investment space. As Jessica’s mastery and understanding of the financial services industry grew, she transitioned into her next role as Brand Strategist, where she worked closely with Darien’s President and Founder, Charlie Ittner, to develop messaging foundations and strategies to be applied to websites, presentations, and other collateral. 

Today, Jessica is the strategic lead behind DG’s client work. As Director of Brand Strategy, she heads the firm’s Brand Strategy department, guiding messaging and narrative development for a broad roster of investment managers across pitch decks, websites, and full brand engagements, while continually evolving DG’s offerings to meet clients’ changing needs. What Jessica loves most about her role is the trust and long-term relationships she has built — both with clients and her DG colleagues. For her, the most rewarding part of the job is seeing a project come to life after countless hours of collaboration and effort, knowing both teams are proud of the final result.

Jessica lives in San Diego, CA with her husband, dog, and two cats. They enjoy the warm weather on the West Coast where they can hike, go to the beach, and (try to) surf all year round.