A Long-Term Partner for Middle-Market Businesses
Broadview Group is an investment firm founded by two entrepreneurs whose careers span investment management, family-owned businesses, and commodity trading. Rooted in Midwestern values and a drive to build businesses the right way, Broadview was formed to offer a model that did not yet exist in the market. The firm provides founders and management teams with the resources and experience of private equity without the constraints of fixed timelines, fundraising cycles, or short-term liquidity pressures.
Broadview’s structure occupies a distinct position between private equity and family offices. The firm brings the rigor, speed, and strategic capabilities of seasoned investors while maintaining the flexibility, patience, and relationship-driven approach of a long-term owner. This blend enables Broadview to focus entirely on what is best for each business, creating space for thoughtful value-creation strategies that do not fit neatly into traditional hold periods or one-size-fits-all playbooks.
Darien Group partnered with Broadview to represent the firm's differentiation and identity in a cohesive and compelling digital presence. Through a new brand and website, we helped highlight the attributes most consistently recognized by Broadview’s stakeholders: authentic leadership, deep strategic understanding, and a reputation for guiding companies through pivotal inflection points in their growth. The new brand also brings forward the firm’s story, including its origins, values, and approach, which had been underrepresented in earlier materials.
The resulting identity positions Broadview as a true alternative for founders seeking a committed, aligned, and highly capable partner. By emphasizing the firm’s long-term orientation, entrepreneurial heritage, and commitment to developing talent and building durable companies, the refreshed brand makes clear what sets Broadview apart in a crowded landscape. It reinforces the core message at the heart of the Broadview model: partnership without an expiration date and a belief in creating value that endures.
